Experience design, or XD, is both an art and a science. Unlike other forms of design fixated only on aesthetics, it is a customer-focused approach to business: a creative way of thinking that combines research, strategy and design to enhance customer engagement and perceived value.

User Experience

Every time a customer interacts with your business there is an opportunity to make a lasting impression, and successful businesses recognize the importance of a strategic customer experience. Earthly’s XD offerings guarantee consistency across customer touch points to establish an omni channel journey.

The foundation of our solutions is made up of human needs and behaviours to ensure the user experience is engaging and enjoyable. An effective XD is a win-win situation, with greater value for your customers and a positive effect on your bottom line.

We work with you from the very beginning to develop a user-centered design driven by the unique way customers interact with your business. Our collaborative approach to design ensures perfectly tailored experiences that align with your business goals and that are relevant, self-explanatory and downright fun.


Earthly’s XD solutions give you that competitive advantage to grow your market share through increased customer loyalty while reducing redundancies and inefficiency-related costs. Integrated feedback loops allow you to see your increased user value, employee engagement and revenue in real time. Our services complement your business’ innovation and brand, giving you the power to provide consistency across the customer relationship through experiences that don’t just look good – they really work. Here’s how it works..

  • To ensure message and design congruency – and to bring your strategy to life – we get to know your business and brand inside and out
  • We get to know your target audience through customer journey mapping and customer validation. A range of research methods are used to figure out who they are, what they like, and what they don’t
  • Next comes the fun bit: idea brainstorming. We guide you through identifying business goals and the strategically enhanced experiences that will help you reach them
  • To ensure a user-centered design, all ideas are tested and validated so the information architecture flows and resonates with your unique, diverse set of customers
  • Before launching your enhanced customer experience, you get a full visualization of the XD with our interactive design prototypes
  • Our relationship doesn’t stop after the design is complete. For our more analytic-driven clients, we provide the reporting tools needed for continuous success measurement against predetermined experience outcomes
  • We continue to work with you to focus your efforts on the individuals who drive revenue